Frequently Asked Questions
How quickly can AI start recommending my brand?
Results depend on the platform. Perplexity and ChatGPT use real-time web search, so structured content improvements can appear in citations within 2–4 weeks. Google Gemini and Bing Copilot follow their standard indexing cycles, typically 4–6 weeks. Deeper knowledge-graph integration across model training cycles typically takes 1–3 months.
How is GEO different from SEO?
SEO optimizes for keyword-based rankings in traditional search engines like Google. GEO optimizes for entity relationships and source credibility inside AI models like ChatGPT, Gemini, and Perplexity — systems that synthesize answers rather than list links. A page can rank on page one of Google and still be completely invisible to AI.
Which AI platforms does GEO cover?
Our methodology covers all major AI search platforms: ChatGPT (OpenAI), Perplexity AI, Google Gemini, Microsoft Copilot (Bing), and Claude (Anthropic). For Chinese-market clients, we additionally optimize for Doubao, DeepSeek, Kimi, Qwen (Tongyi), and ERNIE (Wenxin Yiyan).
How long does it take to see GEO results?
Results depend on the platform. Because Perplexity and ChatGPT use real-time web search, structured content improvements can appear in citations within 2–4 weeks. Model training cycles for deeper knowledge-graph integration typically take 1–3 months.
What is an llms.txt file and why does it matter?
An llms.txt file (placed at the root of your website) is a machine-readable index for AI models, listing your key pages, their purpose, and how AI crawlers should prioritize them. It is the GEO equivalent of sitemap.xml for traditional SEO and directly increases the chance that AI crawlers index and cite your most important content.
What does a GEO Audit report include?
Our $10 GEO Audit delivers: (1) AI Visibility Score across 5 major LLM platforms, (2) Citation-readiness analysis of your key pages, (3) Structured data and schema gaps, (4) Competitor AI visibility benchmarking, and (5) a prioritized action plan with effort and impact ratings.
Can GEO work for Chinese AI platforms?
Yes. Chinese AI models — including ERNIE (Baidu), Doubao (ByteDance), Qwen (Alibaba), and Kimi (Moonshot) — have distinct optimization signals. We run a specialized CN GEO audit that checks Baidu Baike presence, Baiduspider crawler access, Simplified Chinese semantic structure, and ICP license status.
Why target 90+ and not a perfect 100?
A score of 90+ puts you in the Excellent tier — where AI systems reliably cite and recommend your brand. The remaining 10 points are spread across six categories, some of which (like Brand Authority and Platform Optimization) depend partly on AI model retraining cycles and external signals beyond your website's direct control. Reaching 90+ delivers the vast majority of real-world citation benefit. That said, we never set an artificial ceiling — if a client's content and authority can push further, we will.
Can I skip the website rebuild and just distribute content?
This is the most expensive shortcut in GEO. AI models verify brand claims against a canonical entity source: your official website. Content distributed without a readable site is like 1,000 recommendations for a store with no address — AI systems can't resolve citations to a verified entity, so they don't compound. In March 2026, China's CCTV 315 consumer rights programme exposed exactly this model: operators generating fake promotional articles to make AI cite a non-existent product. Within two weeks of the broadcast, major AI platforms had filtered those citations entirely. Content is an amplifier. It amplifies what your website already signals to AI. If your site signals nothing AI can parse, content signals nothing AI will trust.